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News from SalesTrainingOnline

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8th February 2013

SalesTrainingOnline is delighted to announce a key partnership with English for Business service provider EGL Englisch German which now has the exclusive rights to distribute SalesTrainingOnline in German speaking territories.

Greg Scutt, MD of EGL said "I've worked in direct selling personally during my career and when I went through the SalesTrainingOnline courses I found them to be clear, informative and refreshing. They are delivered concisely and we believe that is a quality our German speaking clients will appreciate."

We look forward to working with EGL and indeed their German speaking clients.

11th December 2012

We are delighted to welcome the staff and management of the Institute of Customer Services as a client of our online sales training courses, online assessments and qualification.

SalesTrainingOnline is proud to be working with a prestigious organisation who truly understand the customer experience and what it takes in today's world to keep winning!

The Institute of Customer Service is the independent, professional membership body for customer service. They are the first port of call for every aspect of customer service. They deliver high quality, tangible benefits to organisations, individuals and other stakeholders, so that their customers can improve their customers' experiences and their business performance.

One of their key aims is to improve business performance through demonstrating the tangible return on investment and measurable impact of a positive customer experience. They support their members in transforming customer service and professionalism within their organisations through the sharing of best practice across the membership network which includes significant organisational and individual experience balanced across key sectors

10th October 2012

SalesTrainingOnline is delighted to welcome the management and transaction team of one of the world's leading wine merchants The Antique Wine Company. Founded 25 years ago by Stephen Williams and based in London The Antique Wine Company (AWC) has only ever traded in exceptionally fine wine. The heart of the business is the buying and selling of fine wine – in quantities ranging from complete cellars to individual cases and bottles.

AWC provides superior collections, production of exceptional events and record-breaking fine wine transactions. Over the years they have managed, provided advice on and constructed wine cellars in châteaux, palaces, grand hotels and exclusive private residences.

From their global headquarters in the United Kingdom, they manage a network of offices, storage facilities and expert advisers across Europe, Asia and North America. This guarantees rapid and efficient assisance to their clientele, no matter where they are located. Currently AWC has more than 45,000 clients in 100 countries.

We look forward to working with and supporting the AWC management and transaction team.

26th June 2012

We are extremely pleased to announce that we have been selected as Sales Training partner by construction industry giant Rockwool. The Rockwool Group is the world’s leading supplier of innovative products and systems based on stone wool, improving the environment and the quality of life for millions of people.

The Rockwool Group was founded in 1909. At present, the Group is one of the leading players in the building industry and employs more than 8,500 highly skilled persons. The Rockwool Group operates 23 factories in three continents (Europe, North America and Asia) and has a world-wide network of sales offices, distributors and partners ensuring that its stone wool products reach all parts of the globe. Group headquarters, the R&D and environmental departments are based in Hedehusene, near Copenhagen. Visit the Rockwool Group website for more information.

We look forward to working with and supporting their sales teams and managers.

30th April 2012

We are delighted to announce our partnership with Research and Markets, the world's largest resource of market research data. They will be marketing our Sales Training courses and assessments to their client base.

They are a ‘One-Stop-Shop’ for market research reports and industry newsletters from specialist research firms and niche market analysts. They also offer key eLearning titles to their clients.We are very much looking forward to working with them and supporting their commercial team in Ireland.

16th March 2012

We are proud to have released Version 2 of our popular sales assessment the SSQ - Sales Skills Questionnaire today.

The new version uses data gathered during the past two years to provide a more granular and predictive profile for candidates taking the assessment. The principal uses of the SSQ are in Recruiting and Developing sales teams.

Existing clients will benefit because all previously taken SSQ reports will be automatically available on the new format.

If you would like a free trial of the SSQ, please click here.

17th February 2012

We are delighted to have been choosen, inspite of stiff competition, to provide Sales Assessment and Sales Training programmes for IncisiveMedia.

Previously know as Haymarket Publishing, Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving the financial and professional services markets globally. They aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern publishing business. materials will be available to Incisive Media subsribers across a number of their publications. We look forward immensely to supporting their Management and Sales Teams.

31st January 2012

We would like to welcome new client The UNITE Group plc.. Since 1991, it has pioneered and specialised in the expanding and economically resilient student accommodation sector. Providing homes to some 40,000 students in the UK. The company plans to double its net operating income from its UK student portfolio during 2012 by driving strong rental growth and an active development programme.

An award-winning employer committed to enhancing the environment in which it operates – working in partnership with students, universities and local communities. is delighted to have been chosen to provide Sales Assessments and Sales Training to The UNITE Group and we look forward to supporting their Management and Sales teams.

14th November 2011

Choosing to use Online Sales Training demonstrates an understanding and desire to exploit technology for business advantage. We value that our clients are at the forefront of their markets as well as being organisations who embrace Change and profit from it rapidly.

Erik Qualman is someone who researches and advocates this type of organisational Change and is at the leading edge of the "Social Media Revolution".

We are ourselves increasingly seeing organisations of all sizes using the power of Social Media to sell their products and services. Being innovative and staying ahead of the competition has always been something we highlight on our sales training courses.

This video from Eric Qualman encapsulates the strength of his convictions about exploiting Social Media for increasing your sales revenues and his website is a great example of innovation through technology.

Please Note: should an advertisement appears on the screen whilst you are viewing it, you can close the advertisement to provide you an unrestricted view of the video screen.

12th October 2011

We would like to welcome new client Gregory and Seeley, a high street opticians group who provide professional eye-care, top designer frames and sunglasses from around the globe. They have been doing that since 1910 and have just celebrated their centenary! The company prides itself on efficient, warm and friendly service to its clients.

We look forward to working with their sales and management teams.

19th September 2011

We are delighted to announce our partnership with SOLD Magazine, a FREE monthly digital sales magazine dedicated to helping sales professionals. They enlist over 160 sales experts all over the world to share their sales experience with readers! You are able to subscribe and get FREE Access to SOLD Magazine here.

16th September 2011

We would like to welcome new client Topland Communications, created in 2000, to deliver the customer-focused communications services to business customers across the UK. They have a strong background in telecommunications engineering and an in-depth understanding of customer needs.

We look forward to working with them to support their sales team!

30th August 2011

Regus Business Gold Membership Included!

Another great reason to gain ISMM Certifiction and Membership from us.

Working on the move can often mean catching up on emails in coffee shops and meeting important clients in expensive hotels. With this in mind the Institute of Sales and Marketing Management (ISMM) has teamed up with Regus to bring members free Businessworld Gold Membership (worth £300). The card provides access to over a 150 UK business lounges, all with free internet, tea and coffee. Members also benefit from:

  • 10% discount on meeting room hire, videoconferencing and day offices
  • Access to professional administrative support, including printing and copying
  • Preferential rates on business essentials such as office supplies and shipping.

1st August 2011

We would like to welcome the Institute of Certified Business Consultants as a new partner.

26th July 2011

Check out our new Information and Testimonial Videos, launched today on our Home Page

12th July 2011

We are delighted to welcome leading Marketing and Advertising Agency WebWindows as a new Corporate Client. We look forward to working with their sales team!

4th July 2011

Check out our new Partner page, launched today!

29th June 2011

SuccessFactors, Inc. (NASDAQ: SFSF), the global leader in business execution software, announced on 29th June 2011 that it has completed the acquisition of Plateau Systems, the leading learning management system (LMS) and Content-as-a-Service (CaaS) provider. See the latest Press Release.

We feel privileged to be part of this exciting acquisition and look forward to supporting SuccessFactors 5,000 global corporate clients with our courses and assessments.

23rd June 2011

We are delighted to announce a new partnership with Independent outsourced managed training provider NowTraining. We look forward greatly to working with Tony Meyer and his team!

20th June 2011

We are delighted to announce a major new partnership with Plateau Systems, a provider of Enterprise SaaS and CaaS based talent management solutions. In an inital 3 year agreement, Plateau Systems will Resell all courses and asssessments.

Plateau Systems is the industry's premier provider of enterprise-class SaaS talent management suites. Major global corporations and government agencies, including General Electric, the U.S. Air Force and Capital One Services are using Plateau's integrated talent management solutions to improve productivity and facilitate strategic workforce initiatives around learning, performance, compensation and career and succession management. Plateau is widely recognized throughout the industry for its commitment to customer satisfaction, forward-thinking vision and for consistently delivering best-in-class functionality. Founded in 1996, Plateau is headquartered in Arlington, Va. and has offices across the United States, Europe and Asia Pacific. For more information about Plateau, please visit or follow Plateau on Twitter @PlateauSystems. Independent analyst firm IDC has recognized Plateau as a “Leader” in the “IDC MarketScape: Worldwide Integrated Talent Management 2011 Vendor Analysis” report The report analyses integrated talent management providers in terms of their strategies and capabilities, product offerings, go-to-market execution and business plans.

“Plateau rose to leader status in this year's analysis through deepened integration of its offerings, strong client references, and the advent of Plateau Foundation,” Lisa Rowan, Program Director of HR, Learning and Talent Strategies at IDC, stated in the report. “Other strengths include the depth of its various talent offerings, a good partner ecosystem, and a strong consulting team and consultative approach to onboarding clients.”

27th May 2011

Congratulations to all the BESMA Winners and nominees for being centre stage at the fabulous black-tie event at the Lancaster in London on 26th May 2011.

Well done to the ISMM team on hosting this outstanding awards evening again so seamlessly!

20th May 2011

Relfex Digital Soultions have been actively recruiting sales people during the last month and have used the Sales Skills Questionnaire (SSQ) to assist them in finding the right Acccount Managers. Their Managing Director, Derrick Murphy told us, "I found the SSQ a really helpful tool to test candidates’ sales knowledge and this enabled us to easily sift experienced candidates from those at the other end of the scale with limited sales experience. I would recommend the tool for companies recruiting sales people as it saves a lot of time and allows you to prepare more focused interview questions."

We wish Reflex and their new recruits great success for the future!

15th April 2011

We are delighted to welcome two new clients this month.

The-Gem are one of Europe's largest independent providers of outsourced multi-lingual, multi-channel customer contact solutions.

Freefoam Plastics are a leading European manufacturer of PVC-U and PVC-UE building products for roofline and rainwater applications including a wide range of fascias, soffits, rainwater systems, external cladding and interior decorative panelling.

15th April 2011

We are delighted to announce that the first two candidates from REDTRAY have been awarded their Certifications and ISMM memberships. Our congratulations to both Nick and Louis!

Nick Stanisavljevic, Business Development Manager at Redtray told us, “Prior to undertaking Sales Training Online I had little to no relevant knowledge of sales principles and theory. I found the courses provided me with a detailed and specific understanding of the necessary principles pertaining to sales and sale related processes. Since the completion of this course I found my interaction with prospects to be devoid of stress, resulting in an increased success rate. I would recommend this course to anybody wishing to understand the theoretical methodology behind Sales and Marketing.”

22nd March 2011

We are delighted to announce that Ben Riall of Flexx was awarded the Certification in Sales Marketing, being the first person from his company to complete our programme.

Ben told us, "Before taking the online sales training course I would say that I was a confident sales person with the ability to open and close deals with ease. Taking the courses helped me realise what I was doing subconsciously before the training. Now that I have a clearer understanding of the principles of sales it makes the whole process a lot easier, because I understand what I am actually doing rather than leaving much of it to instinct. I would highly recommend the Sales Training Online programme to anybody in Sales or anybody looking to get into Sales, as it has truly helped me."

Many Congratulations Ben!

15th March 2011

The British Excellence in Sales and Marketing Awards are in swing for 2011 and the winners will be announced on 26th May 2011 at London's Lancaster Hotel. Nominations have been received by the ISMM and the Judging Day will take place on Friday 18th March 2010.

We are delighted that Founder, Shaz Quereshi, has been asked to judge the BESMA for "Student of the Year" along with Denise Edens, ISMM Director of Education and leading journalist Marc Beishon. This award is particularly important this year in view of the Government's new QCF Qualifications and shows the growing importance of in the Sales industry. We wish all the BESMA nominees great success!


25th February 2011 is delighted to announce a business partnership with specialist training provider, Paramount Learning.

Paramount are based in the North of England and specialise in classroom training and 121 coaching on Key Account Management and Leadership Management. They now become resellers of the materials. Peter Ramsden, Managing Director, said "We are very pleased to form the partnership and feel that there is great synergy in our organisations working together. Our clients often inquire about online training for their Sales Academies and Blended Learning programmes. We believe that the materials are amongst the best in the marketplace and are very happy to add them to our portfolio."

We look forward to a long and successful relationship!

10th January 2011

Market leading E-Learning provider REDTRAY Limited, has choosen as its Sales Training partner.

All of us at are particularly pleased that our Online training has been choosen by a company who are themselves a leading light in providing E-Learning to major Corporations.

Fardad Gharebaghi, Managing Director said, "We believe this training initiative will provide consistency and enable our entire salesforce to operate more effectively. REDTRAY has recently embarked on an aggressive phase of organic sales growth, after a number of years growing principally through acquisition. As a result of the acquisitions we now have sales people with different sales backgrounds across our businesses."

"Before investing in our sales teams, we wanted to target improvements and up-skill our people where they need it the most; so we first wanted a consistent measurement across the sales teams to tell us precisely that information. We chose the SSQ to benchmark our management and sales teams because of its generic approach to measuring sales knowledge. The results were largely in line with expectation and helped us to put our sales people into the most suitable roles and secondly ensure they receive the appropriate sales training."

He went on to say, "Our people have really taken to the training materials and really like the bite sized 30 minute courses as they can be fitted in with their work priorities. I personally like the fact that people are assessed af ter each course and that all builds to a sales qualification for them."

13th December 2010 is delighted to confirm that we have been officially appointed as a Centre for delivering Government backed Sales Training Qualifications, as part of the new Qualification and Credit Framework (QCF). This is in addition to our status as an Institute of Sales and Marketing Management Certified Training Partner that has enabled us to deliver Endorsed Certifications in Sales and Marketing for the past three years.

The new QCF framework will become the standard for creating and accrediting qualifications in England, Wales and Northern Ireland. The QCF gives a wider range of learners the opportunity to get the qualifications they need, in a way that suits them. QCF qualifications are designed with the help of employers so that learners can be assured they're gaining skills that employers seek. The QCF:

• recognises smaller steps of learning and enables learners to build up qualifications
• helps learners achieve skills and qualifications that meet industry needs
• enables work-based training to be nationally recognised.

The government asked the Qualifications and Curriculum Authority (QCA), the Learning and Skills Council (LSC) and Ofqual to implement the QCF in England in 2008 following two years of tests and trials. Then QCA has worked with partner organisations to get the education sector ready to put the QCF in practice. It worked closely with sector skills councils, awarding organisations, learning providers, employers and learners.

13th November 2010

The Aaron Wallis survey entitled “The State of Sales in the UK” highlights that the best way to motivate and retain your sales staff is to offer training and development together with opportunities for career enhancement. They found "there is an undeniable and obvious link between ‘training days received’ and ‘performance against target’ yet it’s incredible that over half of the sales professionals surveyed had less than two training days over the last year". The top three training requirements cited were ‘New Business Generation’ (26%), ‘Time Management and Planning’ (15%) & ‘Motivating’ (12%).

Other quick facts that emerged from the 664 sales people who took part in the survey...............

  • 58% of them feel that they don’t get enough training in their current role.
  • All the respondents ‘additional comments’ noted how vital training was for performance.
  • 51% received ZERO sales training days in the last year; 22% answered that they received 1-2 days, 19% answered that they received 3 days, 11% received 4-5 days, 3% got 6-7 days and 4% got 8 or more days training last year.
  • 91% of people believe that Sales is getting harder.
  • 77% are actively looking for a new role.
  • Only 58% have received a pay rise since the beginning of 2008.
  • 96% enjoy working in sales more than any other job!

4th October 2010

Our congratulations to Angela Lewis from who became the first person to take and pass the new "Using Body Language in Sales" test. In doing so she completed the programme and is awarded the ISMM Certification in Sales and Marketing.

Angela commented "I have found the courses to be inspirational and experienced a lot of light bulb moments! I realise now that I had many Sales skills already that I hadn’t identified before, but through these courses I have been able to tweak them and fulfill my potential.I'm absolutely elated that I’ve passed all the tests and received my certification!"

27th September 2010

All SalesTrainingOnline courses and tests have been updated today to raise the customer experience, by ensuring we have a common look and feel for our website and all related materials.

This has also provided us the opportunity to update some of the course materials and tests to take into account emergent industry thinking on the appplication of sales principles.

We are extremely grateful to our customers and partners for the fantastic support and feedback that we receive from them regularly and are delighted to say that the latest courses and tests include all comments we have received in the last nine months, since the previous release date.

7th September 2010

New website launched by SalesTrainingOnline!

Spring 2010

Read our article in the Institute of Sales and Marketing Management's bi-monthly magazine Winning Edge commenting on how technology is changing the way people do their Professional Development, entitled Welcome to the Digital Age.