Managerial Sales Skills
Managerial Sales Skills help us to carry out activities behind the scenes so that we keep winning new customers. They are used by everybody who is successful in selling and are very different from other Management Skills.
They are important because they help us to comprehend customers, competitors and businesses. Additionally the ability to understand customers' business strategies, position our own value, market to others in the right way and make effective presentations all have a huge bearing on how successful we are at meeting our sales targets. Knowing what is important to customers, how to deliver what they want and keep them happy over the length of a business relationship are all part of the fundamentals of good selling and everyone has to learn these skills to succeed.
Just think how disappointed we are when someone with a good product or service gives an awful presentation. It is easy to see that if learning these skills is left to chance, it is usually followed by a heavy price being paid. A brief description of each course covering these skills is shown below:
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This course helps you demonstrate that you are genuinely interested in assisting your prospects and customers in achieving their business goals. By showing that you understand customer business strategies, you are able to further influence how your products and services become an integral part of your customers’ business processes and operations. We show you why the real trick in gaining customer confidence is demonstrating how your products and services help them meet their customers’ needs. See Sample Slide
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This course highlights that the focal point of your customer’s interest is seeing how real value can be delivered to their business, as a result of your products and services being implemented. We show you how to position your sale using a “value proposition” to easily convince customers that your solution is right for them. We also look at moving from commodity items to delivering lasting value, by examining how the Product Adoption Life-cycle works. See Sample Slide
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This course helps you understand the principles and strategies behind Marketing your products and services successfully. We will show you how to go about finding your market, how to write your messages and other important activities for attracting the right customers. We also cover why your Marketing activities should create demand for customers who then buy your products and services. Given that very few offerings are now unique, we will show you how important it is to get your brand right. See Sample Slide
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This course assists you in understanding how to make professional and compelling business presentations so that, the work you have done in developing your product or service, can be capitalised upon when you position them to prospects and customers. We also examine some of the fears people commonly hold in addressing a group of strangers and provide tips and tricks on how to make your business presentations effective, memorable and fruitful. See Sample Slide
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This course provides valuable guidance for building lasting business relationships with your customers. Given that we all know “people buy from people”, we help you appreciate that actually most people only buy from people they really like. In Sales you can't afford to leave that to chance; we’ll teach you a number of tips and tricks on how to listen, influence and get the best out of interactions with customers. We also help you understand that you are integral to the solution your customers buy from you. See Sample Slide
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